Town gets prestigious marketing award

Caledon's Economic Development and Communications (ED&C) team continues to win prominent national marketing attention, heightening the awareness of the municipality's attractiveness for investment.

ED&C recently added to their trophy case, winning an award from Canada's leading economic development organization, the Economic Developers Association of Canada.

"When it comes to encouraging new investment and the expansion of existing businesses, building a credible brand for Caledon is important," said Mayor Marolyn Morrison.

"On behalf of council and staff, I would like to applaud the ED&C team who creatively and constantly strive to show the investment community that Caledon is the natural course of business."

ED&C won a 2008 Marketing Canada Award from the Economic Developers Association of Canada (EDAC) at EDAC's 40th annual National Conference in Fredericton, New Brunswick Sept. 14.

Ben Roberts, the Town's economic development officer, accepted the award on behalf of his ED&C coworkers for the 2007 Review.

The 2008 judging panel considered a total of 223 submissions across 12 categories.

The Town of Caledon won the Print Publications - Business Directory/Annual Report category, in which entries were evaluated on the criteria of creativity and uniqueness, effectiveness in achieving objectives, userfriendliness, ease of extracting information and completeness and consistency of approach.

ED&C's award-winning marketing vehicles can be viewed at www.caledon.ca/business.