Effem becomes Mars Canada Inc.

Mars Canada Inc., formerly Effem Inc., is a division of Mars, Incorporated, one of the world's leading food manufacturers. The combined food, snack and petcare segments are a symbol of excellence for quality brands. Headquartered in Bolton, Mars Canada employs more than 700 associates at three sites, including three manufacturing facilities. The company owns some of the world's favorite brands, including MARS®, M&M'S®, SNICKERS®, SKITTLES ®, UNCLE BEN'S® Rice, PEDIGREE®, CESAR® and WHISKAS® petcare products. For additional information, please visit Mars Canada online at www.effem-inc.ca.

Founded in 1911, Mars, Incorporated is one of the world's largest privatelyheld companies.

Global headquarters are located in McLean, Virginia.

Mars Canada was founded in 1940 producing UNCLE BEN'S® Rice.

Mars Canada distributes products to both Canada and the U.S. It was named one of Canada's Top 100 Employers in 2007 by Maclean's magazine.