Michelin’s X-Ice delivers the goods

The Michelin® X-Ice™ delivers a new generation of tire technology with exceptional grip, handling, acceleration and stopping power on all winter road conditions.

This tire incorporates Advanced Progressive Stiffness (APS) technology to create intense grip and controlled handling on ice, while offering superior tread design to deliver deep traction in seasonal snow.

Michelin® X-Ice™ features and benefits include:

* APS technology offering unique regenerating soft rubber compound on road’s surface to deliver intense gripping power on ice and snow.

* All Michelin X-Ice tires are engineered to deliver low rolling resistance for enhanced fuel economy.

* Hard rubber compound featured inside tread blocks to ensure superior handling on winter roads.

* New evolution Stress Equilibrium Casing™ provides extended and even tread wear and durability, season after season.

* Optimized tread properties on a wide temperature scope with lower rolling resistance and added fuel efficiency.

* Increased ice and snow traction and control, plus a quieter ride are provided by an innovative tread pattern configuration and squared contact patch.

* Lug shoulder edges combined with step groove technology that bite into snow surfaces for better handling, braking and acceleration.

* The Michelin® XIce ™ tire is now available in 54 sizes, ranging from 13 to 19-inch rim diameters.

* Michelin® Latitude XIce ™ tire, developed specifically for SUVs, is now available in 23 sizes, ranging from 15 to 18-inch rim diameters.

Michelin products are available at Sheardown Auto Tire and Glass in Bolton, 905-857-2200.